Kickstart Your Photography Business
Online Photography Course
Experience the freedom of having everything you need to start a photography business in one place...
...at your own pace.
Are you starting a photography business? If so, you’ve undoubtedly discovered there’s more to it than just taking pictures. Running a business is complicated! And, it would be nice to learn from other successful photographers.
But most are too busy or won’t reveal their secrets.
The ones who do charge hundreds of dollars an hour for coaching. Then, you’re left to bob in the choppy waters of unwelcoming Facebook groups or YouTube videos once your coaching session ends.
You want a flexible job that will allow you to be there for your kids as they grow.
One that will allow you to craft your own schedule and be available for your family when they need you most.
You want an alternative to a traditional 9-5 job or a part-time side hust.
But you don’t know where to start or have the time to research all the online information. You need a simple, easy-to-understand, step-by-step plan to follow.
At LPS, we have the solution you’ve been dreaming of.
>>>The Kickstart Your Photography Business™ online course is your fast pass to success.<<<
Included when you enroll,
you get…
An 8-Step Photography Course
Complete learning online, at your own pace, on your schedule. When you enroll, you will get lifetime access to eight in-depth, step-by-step online classes with twelve hours of video lessons, transcripts, workbooks, cheat sheets, swipe files, and audio file downloads that will take you from frustrated and uncertain to confident and driven. This course is a proven framework that covers everything you need to start a photography business, from naming your business and getting legit to manual mode, composition, editing, posing, client experience, marketing—and much more!
10+ Hours Tech and Support Videos
In addition to our core curriculum, you will access our support library, where we demonstrate some of the technical behind-the-scenes steps for setting up the suggested software we use and recommend. There's no need to figure it out on your own!
Cutting-Edge Private Community
No more Facebook groups stealing your attention and derailing your productivity. You will be automatically included in our new-age, private community for LPS students only. We run challenges, encourage sharing, and monitor the group closely to ensure everyone feels safe sharing—located right in your LPS dashboard!
Invitation to Office Hours
Want to see results faster and go deeper with small group coaching? As an LPS student, you can join Office Hours Q&A sessions with our founder and expert photographer, Megan Hoffer, where she will help you make the best next steps for you and your business and hold you accountable to your goals.
Ashley, USA Photographer
“I started using the information I learned right away.”
Kickstart Your Photography Business Today
One Payment of $397
OR
Three Payments $143
OR
Try it FREE
“Megan is the Mr. Miyagi of photography education!”
- Kendra
"I enrolled, not knowing what I wanted to do with my business.
Not only did I discover my brand and where I want to take it, Megan gave me all the tools to succeed."
- Megan
“LPS was one of the most valuable investments I’ve made in my photography career thus far.”
- Kailyn
What’s inside the course?
Kickstart Your Photography Business Classes
Class #1 10 Key Actions
Lay a solid foundation for your business by taking these ten first steps.
Class Highlights:
Write Your Motivation Statement
Identify Your ICA
Name your Business
Get Legit
Choose An Editing Style Genre
Declare Your Service Transformation Statement
Craft Your Offer
Buy Your Starter Gear
Setup Support Technology
Set Your Availability
Class #2 The Rules of Light Quality
Learn Megan Hoffer’s system for using natural light consistently regardless of the weather.
Class Highlights:
No-No Light
The Lighting Goal
Full Sun Light Quality
Diffused Light Quality
Cloud Covered Light Quality
Indoor Light Quality
Shooting Clean in a Sea of Green
Bright & Clean Woodsy Photos
Class #3 Get More From Your Camera
Learn to take nearly perfect images with every shot.
Class Highlights:
Aperture
ISO
Shutter Speed
White Balance
Depth of Field
Focus
Other Important Professional Settings
Class #4 Composition
Make your “eye for photography” stronger and compose like a pro.
Class Highlights:
Portrait & Landscape
Tight & Pulled-Back
Straight-On & Angles
Rule of Thirds
Leading Lines
Leading Gaze
Framing
Layering
Cropping Rules for Human Bodies
Class #5 Posing
Once you can take a pretty picture, you need to know how to direct your subjects and run a session confidently.
Class Highlights:
Client Posing Experience
Posing for Masculinity
Posting for Fenininity
Couple’s Base Poses
Varying Base Poses
Maternity Sessions
Families with Small Children
Families with Older Children
Graduates & High School Seniors
Photographing Pets
Class 6: Editing in LrC
Even if your images are nearly perfect in camera, you will still need to process them in Lightroom Classic. This in-depth class will show you how.
Class Highlights:
Importing
What is a catalog?
Raw vs. Jpeg
LrC Library Tour
Using Collections
Rating Systems & Filters
Develop Module Tour
Clipping
Masks
Using Presets
Megan Hoffer’s Preset Giveaway
Megan Hoffer’s Editing Style Giveaway
Preset Development & Maintenance
Exporting
Class # 6.5 Developing a Unique Editing Style
Learn how to develop your unique visual signature with this class by professional editor Janelle Joy.
Class Highlights:
Overview & Foundation
The 8 Steps
Class #7 Client Experience & Workflow
Learn a system for serving your future clients to make them feel seen, heard, and understood.
Class Highlights:
Responding to Inquiries
Follow-up Email Templates
Booking
Planning the Session
The Session
Post Process
The Client-Photographer Relationship
Class #8 Marketing
Once you have a product to sell—gorgeous images and an experience worth investing in—you will learn to spread the word about your business to attract new customers.
Class Highlights:
Business Branding
Social Media
Website
SEO
Demonstrating Demand
Email Marketing
Additional Marketing Options
Included when you enroll,
you get…
An 8-Step Photography Course
($397 Value)
Complete learning online, at your own pace, on your schedule. When you enroll, you will access eight in-depth, step-by-step online classes with twelve hours of video lessons, transcripts, workbooks, cheat sheets, swipe files, and audio file downloads that will take you from frustrated and uncertain to confident and driven. This course is a proven framework that covers everything you need to start a photography business, from naming your business and getting legit to manual mode, composition, editing, posing, client experience, marketing—and much more! Plus, you get lifetime access to everything, including every update and addition to the course over the years.
10+ Hours Tech and Support Videos
(We have been told we are crazy about including these and should charge $500.)
In addition to our core curriculum, you will access our support library, where we demonstrate some of the technical behind-the-scenes steps for setting up the suggested software we use and recommend. There's no need to figure it out on your own!
Cutting-Edge Private Community
(Most private communities charge $30/Month)
No more Facebook groups stealing your attention and derailing your productivity. You will be automatically included in our new-age, private community for LPS students only. We run challenges, encourage sharing, and monitor the group closely to ensure everyone feels safe sharing—located right in your LPS dashboard!
Invitation to Office Hours
(A monthly subscription option for those who want to succeed faster.)
Want to see results faster and go deeper with small group coaching? As an LPS student, you can join Office Hours Q&A sessions with our founder and expert photographer, Megan Hoffer, where she will help you make the best next steps for you and your business and hold you accountable to your goals.
Plus These Bonuses to Help You SUCCEED:
Bonus 1
SEO for Photographers Course
Want to go deeper with marketing than Social Media alone can take you? We’ve included a BONUS COURSE on SEO for photographers recorded just for LPS Students by SEO guru Kendra Wolfe.
(A $250 Value)
What you’ll get:
Foundational knowledge of how SEO works
Overview of FREE SEO tools
Overview of paid SEO tools to take you further
Resources for continuing to learn more about this topic
Bonus 2
Studio Lighting Course
Learn a simple-to-set-up and simple-to-use studio setup to maintain consistency.
(A $97 Value)
What you’ll get:
When to use studio lighting
A simple studio setup
Gear suggestions
How to manage ambient light
Here’s what you’re getting when you enroll today:
Kickstart Your Photography Business Course
Support Library
Private Community
SEO BONUS Course
Studio Lighting BONUS Course
Office Hours Group Coaching Invitation
Total Value: $1,200
When you add it all up, that’s a value of over $1,200!!!
But when you enroll today, you get access to everything for just…
Kickstart Your Photography Business Today
One Payment of $397
OR
Three Payments $143
OR
Try it FREE
14 Day Money Back Guarantee
After helping countless photographers like you succeed, we are so confident that the Kickstart Your Photography Business course will propel your business forward that we offer a 14-day money-back guarantee. Complete your first class within two weeks. If you aren’t 100% satisfied with the first class after finishing it, simply email the team at info@lancasterphotographyschool.com, prove to us you did the work by sharing your completed workbook, and request your refund.
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You must spend money to make money in business. But, luckily starting a photography business has some of the lowest startup costs around. If you charge a meager $150 per session to start, you only need to book three sessions to cover the cost of this entire course. Plus, our alumni students tell us that once they completed the course, they were able to raise their prices X3 or more. So the most cost-effective path, is to enroll and dive in!
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We’ve been there ourselves with online courses—watching seemingly never-ending video after video with nothing to do to help the information sink in. With the Kickstart Your Photography Business Course™, we’ve included workbooks, transcripts and downloadable audio files to give your brain different ways to absorb the information and help you apply it in addition to the recommended practice after each lesson and class. At LPS, we understand how photographers learn. We’ve got you!
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#1 Believe it or not, there is a lot of demand out there for photographers. And, no one photographer can shoot all the portrait sessions.
#2 The key is to elevate your photography even just one step above the general masses. Then, develop a style that is unique to you that will speak to your ideal client and market with strategies many photographers don’t know about. You will find that once you take even a small step up in skill and experience, and utilize the marketing strategies you will learn in class, there isn’t much competition at all. We will take you step-by-step, class-by-class, hand-in-hand through a proven process to get you there—together.
#3 It takes a special kind of dedicated, intelligent person to know they need to invest in the education and resources to truly succeed. There aren’t a lot of us out there. If you’re one of them and you decide to join us, you won’t have any trouble booking sessions after putting in the work doing the thing you love.
Essentially, your education through LPS will make the competition irrelevant.
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There is a TON of information online these days. In fact, it’s the excess of information that makes it so difficult to find what you’re looking for at times. We provide a proven framework that will take you on a journey of learning precisely what you need: A step-by-step process to take beautiful photos with minimal gear to make money with your photography and craft the life you’ve always dreamed of. You won’t find that on YouTube.
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If this is your concern, you can't afford NOT to take this course and learn from our community.
This course will take your current workflow and transform it into something that will take you a fraction of the time behind your screen to get you out living your life with your family—the whole reason you wanted to start a photography business in the first place, right? Let us help you make your flexible dream life a reality.
Yes, you will need to initially make time to prioritize the learning. But it will payoff many times over in the end. We promise.
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We totally understand that it’s important to jive with your instructors and community. If you finish the first class and decide it’s not for you within 14 days, you can count on our Golden 100% Money Back Guarantee. Just email the team at info@lancasterphotographyschool.com with your completed workbook from class #1 and request a refund.
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An 8-class, step-by-step, proven framework for starting a photography business taught by experts that includes workbooks, transcripts, and audio files - $397 Value
A support library full of tech tutorials and demonstrations - $500 Value
A private community for LPS students free from social media - $30/Month Value
SEO for Photographers BONUS Course - $250 Value
Studio Lighting BONUS Course - $97 Value
Total Value: $1,200 for just $397
Frequently Asked Questions
What our most successful students asked before enrolling…
Do something for yourself for once.
ENROLL TODAY!
One Payment of $397
OR
Three Payments $143
OR
Try it FREE
Still thinking about it?
This course is PERFECT for you if…
You’re thinking about making your hobby into a side hustle or new career and don’t want to waste any more of your precious time trying to figure it all out on your own.
You’re frustrated with your results from watching YouTube videos.
You’re willing to prioritize learning photography and put in the work it takes to be successful.
You’re already investing 4 hrs/week actively trying to learn photography.
You’re uncertain of how to take the next steps in your photography journey to book more clients.
You know how important it is for growth to have a solid network of supportive peers.
You’re ready to invest in your family’s future and realize your dream life.
I can’t wait for you to join us at Lancaster Photography School
I still remember my days as a new photographer — eager to learn but too many options to know where to start and no one to turn to for help to put it all together. I remember the doubt in my family’s eyes when I told them I wanted to make my love of photography into a career. I was so alone.
After years of wasting my time and money on gear I didn’t need and thousands of disjoined YouTube videos, I was able to weed through it all to figure out what I actually needed to know to do what I wanted to do—to take natural light portraits without needing a studio and a ton of extra gear—and what to leave respectfully behind.
This was when the light bulbs really started to shine. Clients started booking regularly, and due to the demand, I raised my prices to rates I never thought possible. Finally, I felt a true sense of pride in my work and in my business.
Previously a therapist for individuals with Autism Spectrum Disorder and their families, my love for photography and my desire to coordinate care to help others improve their lives in meaningful ways are a perfect marriage of all my favorite things with Lancaster Photography School.
I want to take all the struggles I had to overcome in my journey and simplify it all to be that helping hand and encouraging smile for those who really want to make this “photography thing” a way of life and a source of pride in their lives.
I established Lancaster Photography School as a place for motivated people to develop their photography and business skills to be successful and take control over their lives, but also to form a community—a place to belong and grow together.
If this sounds like just what you need in your life, you’re in the right place.
What do you have to lose with a 14-day money-back guarantee?
“The sun will rise and set regardless. What you do with its light is entirely up to you.” - Megan Hoffer, LPS Founder and CEO.
It’s time. Let’s do this!
One Payment of $397
OR
Three Payments $143
OR