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Business Branding & Website

  • The Studios 321 North Market Street Lancaster, PA, 17603 United States (map)

In this class, you will learn how to develop your brand.

Running your own business is severely personal. In this class, your instructor will lead you through exercises to get inside your own head to identify what you really want out of your photography business and how to communicate that clearly to attract the right clients with your website and branding.

We will cover:

    • Intro to branding & your ICA

    • Editing style

    • Website

    • Portfolio

    • Pricing your services

    • Hands on activities

You will leave class with a better understanding of what you want your business brand to be and a LOT of homework to get started on improving or developing your website.

Classroom-style setting at Lancaster Photography School’s location in The Studios at The Candy Factory in Lancaster City, PA for small group learning. Or, join the class online!


Photography School events are information-packed, in person AND virtual classes, coaching and networking opportunities held at Downtown Lancaster’s trendy The Candy Factory building and media studio.

Photography School classes are welcoming, small group events taught by local industry leaders that will take you step-by-step, class-by-class from being on the outside looking in on the flashy life of wedding and portrait photographers to a welcomed member of the wedding industry and portrait photography world.

  • Start taking beautiful photos of ideal clients or your own people that you are proud to share.

  • Meet other like-minded folks.

  • Make lots more $$$ with your specialized skills and through your new found connections.

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December 11

Wedding Expectations, Timelines & Photographer Roles

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December 13

Getting Hired